Keyword Research Basics

In this lesson we will walk you through how to find related long tail keywords and how to check the search volume for each of these terms. You can also use the exact match domain finder to search for exact match domains right from within the KeywordRevealer platform!

So imagine if we own a blog or website where we sell men's shoes and we're just looking for any ideas of things to write about. Here are the steps to generate relevant ideas.

  1. We'll type men's shoes in the search box

  2. Select your location. You can choose All or any location specific to your target audience.

  3. Language again more relevant to target audience

  4. Click the magnifying glass to start the search!

Keyword Ideas

You now see 700 total keywords closely related to men's shoes. Let's look at below image to see what each column means:

  1. These are keywords related to your seed keyword (which is men's shoes for our example). People who search for men's shoes are also likely searching for these keywords so it's best to target articles within this list.

  2. Volumes are Google metrics of average of how many searches are done each month for the keyword to the left.

  3. This is volume trend for the last 12 months. You can easily mens shoes popularity is gradually increasing whereas mens slippers are on decline.

  4. Cost Per Click. If you were to run ads on Google Adwords, this is what you would pay per click.

  5. These are potential monthly earnings if you were to run ads on Adsense with your website

  6. Pay Per Click. These represent ads competition for the keyword. The higher it is the competition is harder

  7. Number of words on the keyword

  8. These are exact match domains (.com, .net or .org) for the keyword. If they are available, it comes up as green with one click link. So if you didn't have a domain and wanted to purchase one. This is a quick way to find out which domains are available.

  9. How difficulty it is to rank for the keyword

Keyword Ideas

Keyword Evaluation

We now dive deeper into our keyword research by evaluating the long tail keywords we found in the first tutorial. This allows us to uncover the difficulty score and uncover data on the top 10 websites already ranking on the first page of Google!

Once you click on a row, it evaluates its keyword on the same row which opens another section on the right with top ten URLs in Google Search Result for its keyword as well as lots of helpful metrics with each URL consisting of:

  • DA (Domain Authority from Moz)

  • PA (Page Authority from Moz)

  • TF (Trust Flow from Majestics)

  • CF (Citation Flow from Majestics)

  • EL (Number of External Links)

  • FBS (Facebook Shares)

  • EV (Estimated Visits)

  • FBC (Facebook Comments)

  • FBR (Facebook Reactions)

  • PL (Pinterest Pins)

These are important SEO metrics that will help you to decide whether you are able to compete with these websites.

Keyword Evaluation

To find more details about each heading and what they mean, just hover over to each column header and tooltip will automatically pop up.

If you have any questions about this, please contact our support team by clicking the support icon in the bottom right-hand corner of this page.

Did this answer your question?